Domain Name Information

How to Conduct a Domain Name Search and Why Your Domain Name Matters for Long Term Branding


Creating a website is not just about designing your pages and including all the important information, it is also about creating a domain name that relates to your products and services and that is also easy to remember and spell for your customers. A domain name that is easy to remember will have more return customers and more word of mouth advertising than domain names which are hard to spell, remember, or both.

When it comes to searching for a domain name, all you have to do is go online and search for ones that you are interested in to see if they have been taken or not. There are hundreds of sites that will let you search domain names in hopes to sell you the domain name and then get you to buy their web hosting services as well. To start your domain name search, however, you should follow a couple of basic steps.

* Come up with a variety of domain names you are interested in. When you have a variety of unique domain names, you can start searching to see which of them are available.

* Don't set your mind on one particular domain name. The reason for this is most common domain names are taken, so you will need to be creative.

* Make a list of general types of domain names you are interested in and start searching.

* Stick with a .com, don't opt for .tv, .biz, or any other suffix if at all possible especially if that exact domain name is taken as a com. You will end up losing business to that site.

Now that you know some basic steps to follow for searching your domain name and choosing one, you need to understand how important it is to choose a good domain name rather one that has some other meaning that customers will not understand. For example, you might want to make a domain name up of all of your children's names, while this is very sweet it has nothing to do with your services and will be hard to remember. Instead, choose something that has something to do with your business and services that is short, sweet, and easy to remember. By doing this people will be able to remember your web address and visit it often. If you do not follow these suggestions, obtaining brand recognition will be difficult if not impossible. People will not remember how to get back to your website because your address was either too obscure, too difficult to remember, or just too long.

If you follow these suggestions you will end up with a URL that will lead to long term branding for your website and products and since this is your business, this should be what you are after. Keep this in mind when you are tempted to name your website after your childhood nickname or long lost pet!

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MORE RESOURCES:

Opposing Views

Did You Sell Any Go Daddy Premium Domain Names During the Super Bowl?
Elliot's Blog (blog)
Since domain names listed on both Afternic DLS and Sedo MLS are shown on Godaddy searches, I was wondering if anyone saw an uptick in premium domain purchases on Sunday night and/or yesterday. I don't have a large enough list of domain names that ...
2012 Super Bowl Commercials: GoDaddy, Danica Patrick Sell Domain NamesOpposing Views
GoDaddy and .Co take center stage with Super Bowl CommercialsDomain Name Wire
Godaddy Set Sales Record For Super Bowl SundayTheDomains.com
Business Insider
all 54 news articles »


U. buys .xxx domain names in preventative move
The Brown Daily Herald
By Meia Geddes The University bought two domain names to avoid association with adult content, but brownuniversity.xxx had already been purchased. Students surfing the Internet for adult content will not find it on brownu.xxx or brownuniv.xxx — the ...

and more »


USA TODAY

Letters: Internet domain names can confuse consumers
USA TODAY
I agree with USA TODAY's editorial on the problems with the expansion of the Internet domain name suffixes by the Internet Corporation for Assigned Names and Numbers ("Editorial: ICANN expanding websites to 1000 dot-anythings").



Christian Science Monitor

Domain Names Flood the Market
PC Magazine
This should flood the market with potential domain names and have a number of interesting effects on the grey market for domain names. Applicants must pay $185000 to be evaluated for a specific gTLD. An obvious one would be, for example, ...
Domain names: Internet takes big step toward end of .com eraChristian Science Monitor
Domain Names: The End Of The Dot-Com Era?Huffington Post
ICANN to start accepting applications for new web domain namesInternetRetailer.com
Generation NT (US) -WBUR -Global Gold Internet Services
all 739 news articles »


6 questions about DOMAINfest answered
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. A look back at last week's DOMAINfest conference. Before heading to DOMAINfest ...

and more »


Go Daddy "Secures" Top Spot in Recent SSL Survey
MarketWatch (press release)
SCOTTSDALE, Ariz., Feb 07, 2012 (BUSINESS WIRE) -- Go Daddy, the world's largest provider of Web hosting, domain names and new SSL Certificates, helped more customers secure online data transactions than any other certificate authority last month, ...

and more »


American University Intellectual Property Brief

Operation Fake Sweep: Protecting the NFL Brand
American University Intellectual Property Brief
Beginning on October 1, 2011, several government agencies commenced “Operation Fake Sweep,” a coordinated effort to seize counterfeit NFL merchandise and the domain names of websites accused of selling counterfeit merchandise or streaming live sports ...
Seized: $5 Million In Fake Super Bowl SouvenirsABC News (blog)

all 46 news articles »


Counterfeit merchandise domain names seized ahead of NFL Super Bowl
SmartCompany.com.au
The United States Immigration and Customs Enforcement Agency have seized 307 domain names for allegedly selling counterfeit merchandise, ahead of the NFL Super Bowl. According to Ars Technica, ICE Agents are using civil forfeiture laws (usually invoked ...



Key-Systems CEO discusses Moniker and SnapNames acquisition
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. No dramatic changes on tap but more ccTLDs and other improvements on the way.



Kinderis Says New Web Domain Names Create Opportunities
Washington Post
12 (Bloomberg) -- Adrian Kinderis, a member of the Internet Corporation for Assigned Names and Numbers' advisory council and chief executive officer of ARI Registry Services, talks about domain names. Icann, manager of the Web's address system under a ...

and more »

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