| |
| |
|
Domain Name Information |
|
|
|
Whats In A Name: Selecting the Right Business Name
With all that's written about selecting a domain name, I thought I would address the ART of selecting a name for your business. It's by no means an easy task or one that should be taken lightly. So here we go. Ask 500 people, already in business, how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their business name. Even if the business is named after their own birth name, there's probably a reason why this was done. When you open a business, in a sense, you are giving birth. This new birth was created from an idea by you or your associates. It will have its own bank account, it's own federal identification number, it's own credit accounts, it's own income and it's own bills. On paper, it is another individual! Just as if you were choosing a name for an unborn child, you need to spend considerable time in deciding upon your business name. There are several reasons why a good business name is vitally important to your business. The first obvious reason is because it is the initial identification to your customers. No one would want to do business with someone if they didn't have a company name yet. This makes you look like an amateur who is very unreliable. Even if you call your company "Bill's Lawn Service", a company name has been established and you are indeed a company. People will therefore feel more comfortable dealing with you. Secondly, a business name normally is an indication as to the product or service you offer. "Joan's Typing Service", "Karate Club for Men", "Jim-Dandy Jack-of-all-Trades", "Main Street Laundry", "Missy's Gift Boutique" and "Star Publishers" are all examples of simple business names that immediately tell the customer what product you offer. However, most people will choose the simple approach when naming their business. They use their name, their spouse's name, their children's names or a combination of these names when naming a business. The national hamburger-restaurant chain "Wendy's" was named after, owner, Dave's daughter. Actually, research has proven that these "cutesy" names are not the best names to use for a business. Many experts claim that it makes the business look too "mom-and-pop-sie." But this depends on the business. If you are selling something that demands this mood or theme to appeal to your market, it's okay to use this approach. Names like, "Sensible Solutions", "Direct Defenders", "Moonlighters Ink", "Printer's Friend", "Strictly Class", "Collections and Treasures", and "Starlight on Twilight" are all good examples of catchy names. These types of names relate to your product or service but serve as a type of slogan for your business. This is a big help when marketing. When you name a child, you may not decide upon a definite name until after they are born. Hospital nurseries are loaded with "Boy" Smith and "Girl" Jones name tags. You do this because a name is sometimes associated with a type of personality. Somehow, I don't think Tarzan and Jane got the message, "Boy"? (dah!). When you name a business you may need to wait until you have a product or service to sell and then decide upon a business name before going into the business itself because your business name should give some clue as to what product or service you are selling. A business named "Joe's Collections" normally wouldn't sell car parts and a business named "Charlie Horse" would not sell knitting supplies. To generate ideas - begin looking at business signs everywhere you go. Notice which ones catch your eye and stick in your mind. Try and figure out "why" they stuck in your mind. Naturally, the business "Dominos Pizza" sticks in your mind because it is nationally known. These don't count! Look around and notice the smaller businesses. Take your time. Within a few days you should be able to come up with a few potential business names. Then, when you finally find a few names you really like - try reciting them to other people and get their opinion. It won't be long until your business will have the proper name that will carry it through it's life! A final thought. Are they kidding? What your company does or long product description, domain names? Try VeryLongBusinessNamesThatAreHardToRemember.com (and enter it without a typo)? Well maybe it's just me; but what happened to KISS (Keep It Simple Stupid)? About the Author ---- Jim Capobianco, the author of "10 Steps to Your Own Home-Based Business", has been self-employed for over 25 years, both on and off line. At his web site, Cap-Tech.com and in his newsletter, The Cap-Tech Times, he shares his experience and expertise when it comes to owning your own business. Come pay a visit at: http://www.cap-tech.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How to Profit from Expired Domain Name Registration After the dot com crash, expired domain names and expired domain name traffic have been a source of potential income. It is important to inexpensively obtain the automated tools required to track the thousands of domain name registration and abandoned websites that are removed from the domain registry and become available for purchase. Making Money with Expired Domains There are billions of websites and thousands more popping up each day and they all require a name. As competition on the Internet intensifies, more and more people are actively looking for a quality domain for their site. Its Raining ccTLDs By now you've probably noticed the onslaught of unfamiliar domain name extensions popping up here and there. Like most domain name professionals, you've probably sat at your computer pondering whether or not you should kick out the extra cash to register some of these domain names. Domain Names 101 - A Dummies Guide to Choosing Great Domain Names When it comes to choosing your domain name, do not allow yourself to get stressed out or worry over choosing the perfect domain name that will make your website a success. When it comes down to it, there are several things you can do to ensure you choose the best type of domain for your business, and after that any number of domain names will work effectively for you. Know How DNS Works Domain name Servers (DNS) are an important but invisible part of the internet, and form one of the largest databases on it. Each machine on an internet is assigned a unique address, called an IP address, which is 32 bit number and is expressed as 4 octets. 5 Tips For the Perfect Domain Name What is a domain name? A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's important to get it right. The Value of a Good Domain Name Domain names to the internet are the as necessary as wheels on a car. All websites need a domain name; it is how your website is found on the internet by your potential customers. Free eBook: Business Domain Names Since every website needs a name, Dr. Steve Baba has written a free ebook that will help you obtain a brandable, memorable domain name at a reasonable cost, which will contribute to your brand equity and profits. Domain Squatting Explained The one thing that annoys me most about the topic of domain names is when trying to find a domain name for a new site only to find most of the names I come up with are already taken. Even more annoying is that these names are not being used for a site that relates to the domain name. WhyYouNeedThatPerfectName.com! "What's in a name? That which we call a rose, By any other name would smell as sweet" -Shakespeare (Romeo and Juliet)A rose perhaps but not your domain name!Welcome to the dotcom bubble! Here, any successful e-tailer should tell you that there's more to a name than just the name itself. This article serves precisely that purpose -against the backdrop of quality domain naming strategies and styles, auctions, speculators and court conflicts, to convince you why your online endeavor needs that perfect domain name. Domain Name Registration - Key Tips Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. A well-chosen domain name registration can set you up for success with your new site in so many ways, the most prominent of these being increased search engine traffic. The net-Domain: Backbone of the Web We do not always realize that figures are just quantity and can deceive about quality.In spite of the fact that the net-domain is only the No. Whats in a Domain Name? You've decided to start up your own website. You've weighed all of your options, and have come to the conclusion that you want to purchase web space for your site. The truth about hyphenated domain names There is a lot of confusion about the use of hyphens being used in domain names. While researching hyphenated domain names I found a lot of conflicting information so I will give you a distilled view of what is currently believed to be the facts regarding hyphens in domains. Domain Name - How To Pick One Picking a domain name should be easy, right? Why, I'll just use my business name. Not so fast, Sparky. Does the Length of a Domain Registration Affect Your Search Engine Rank? Does the length of your website's domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, "Certain signals may be used to distinguish between illegitimate and legitimate domains. Cheap and Easy Domain Name Registration Just like any business, your identity is very important. On the World Wide Web, your domain name is your identity. Choosing a Domain Name - One of the First Stops for Your New Website So, what is a domain name, or simply a domain? Well, the answer is also very simple: it`s your website`s name.Let`s get straight to the point: you can`t name your website however you like. How To Choose The Best Domain Name In this article we are going to look at the thought process you should go thru to choose your domain name.First of all let's define what a domain name is. 8 Million de-Domains DENIC, the registry of the German Top Level Domain (TLD) has announced, that it has received the eight millionth application for the registration of a de-domain. The de-domain has the position as the world's favourite Country Code TLD, ahead of .
|
| home | site map |
| © 2006 |
