Domain Name Information

How Can You Choose the Best Domain Name?


It's all in the Name

The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them owned them, now they are commonplace and if you know where to look, you can pick up a domain name for free.

Now that they are much easier to obtain, it is hard to take any site that does not have it's own domain name very seriously. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name. keep it short and easy to spell.

make use of keywords or popular search terms whenever possible.

generic terms are like gold dust if you can get them.

the more unusual but familiar sounding a domain, the better.

add a twist, some domain names are remembered for being different to what you would expect to find there (e.g. monster.co.uk)

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings. In the case of directories such as Yahoo and DMOZ sites are usually listed in alphabetical order, so anything starting with A, B or C has a much better chance of being higher on the list than those starting with X, Y or Z, and so is more likely to be noticed. Don't however be tempted to use a domain that has been "padded out" to get a high position in an alphabetically sorted list; not only will it look tacky and amateurish, but most directories use human editors who would pick up this obvious trick and either correct it or ignore the site altogether.

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MORE RESOURCES:

Opposing Views

Did You Sell Any Go Daddy Premium Domain Names During the Super Bowl?
Elliot's Blog (blog)
Since domain names listed on both Afternic DLS and Sedo MLS are shown on Godaddy searches, I was wondering if anyone saw an uptick in premium domain purchases on Sunday night and/or yesterday. I don't have a large enough list of domain names that ...
2012 Super Bowl Commercials: GoDaddy, Danica Patrick Sell Domain NamesOpposing Views
GoDaddy and .Co take center stage with Super Bowl CommercialsDomain Name Wire
Godaddy Set Sales Record For Super Bowl SundayTheDomains.com
Business Insider
all 54 news articles »


U. buys .xxx domain names in preventative move
The Brown Daily Herald
By Meia Geddes The University bought two domain names to avoid association with adult content, but brownuniversity.xxx had already been purchased. Students surfing the Internet for adult content will not find it on brownu.xxx or brownuniv.xxx — the ...

and more »


USA TODAY

Letters: Internet domain names can confuse consumers
USA TODAY
I agree with USA TODAY's editorial on the problems with the expansion of the Internet domain name suffixes by the Internet Corporation for Assigned Names and Numbers ("Editorial: ICANN expanding websites to 1000 dot-anythings").



Christian Science Monitor

Domain Names Flood the Market
PC Magazine
This should flood the market with potential domain names and have a number of interesting effects on the grey market for domain names. Applicants must pay $185000 to be evaluated for a specific gTLD. An obvious one would be, for example, ...
Domain names: Internet takes big step toward end of .com eraChristian Science Monitor
Domain Names: The End Of The Dot-Com Era?Huffington Post
ICANN to start accepting applications for new web domain namesInternetRetailer.com
Generation NT (US) -WBUR -Global Gold Internet Services
all 739 news articles »


6 questions about DOMAINfest answered
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. A look back at last week's DOMAINfest conference. Before heading to DOMAINfest ...

and more »


American University Intellectual Property Brief

Operation Fake Sweep: Protecting the NFL Brand
American University Intellectual Property Brief
Beginning on October 1, 2011, several government agencies commenced “Operation Fake Sweep,” a coordinated effort to seize counterfeit NFL merchandise and the domain names of websites accused of selling counterfeit merchandise or streaming live sports ...
Seized: $5 Million In Fake Super Bowl SouvenirsABC News (blog)

all 46 news articles »


Go Daddy "Secures" Top Spot in Recent SSL Survey
MarketWatch (press release)
SCOTTSDALE, Ariz., Feb 07, 2012 (BUSINESS WIRE) -- Go Daddy, the world's largest provider of Web hosting, domain names and new SSL Certificates, helped more customers secure online data transactions than any other certificate authority last month, ...

and more »


Counterfeit merchandise domain names seized ahead of NFL Super Bowl
SmartCompany.com.au
The United States Immigration and Customs Enforcement Agency have seized 307 domain names for allegedly selling counterfeit merchandise, ahead of the NFL Super Bowl. According to Ars Technica, ICE Agents are using civil forfeiture laws (usually invoked ...



Key-Systems CEO discusses Moniker and SnapNames acquisition
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. No dramatic changes on tap but more ccTLDs and other improvements on the way.



Kinderis Says New Web Domain Names Create Opportunities
Washington Post
12 (Bloomberg) -- Adrian Kinderis, a member of the Internet Corporation for Assigned Names and Numbers' advisory council and chief executive officer of ARI Registry Services, talks about domain names. Icann, manager of the Web's address system under a ...

and more »

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